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Banjara to break the ‘fairness’ stereotype with its bold new campaign~A campaign against colour bias~The Indian obsession with fair skin dates back to several centuries. The innate implication was that if you have fair skin, you are somewhat superior to others. The quest for fair skin and the negative bias to dark skin happens right from birth and reaches its peak during the marriageable age. Girls are told that they will not get a good husband if they are dark or asked to try for various remedies to make their skin fair. Taking a stance against the perception “fair skin is only beautiful”, Banjara’s; a natural cosmetic brand conceptualized and supports social movement #Proud of My Color. The campaign aims to change the perception that fair skin does not mean beauty and that the focus of skin products should be on healthy skin and not skin lightening…

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I saw those who fledas the signal turned redI switched the radio channeland set the sun avoiding panelJust eighty more seconds to goI wondered if the clock was working slow?A tiny hand appeared on my sideMy face changed color to an angry tideI took out a penny and handed overThe kid closed his palm and handed me a flowerThe signal turned green and the honking startedI changed the gear as the child departedPassed two signals, similar faces staredA hand raised and face smearedMy face was ashen as my home came nearWhat about those kids? stood the fearDriving down the same road every dayThe turmoil would always stayWhat should I do or can I do something?Or is it much ado about nothing?The answer came to me through BlogAdda.com.Every day millions of children are forced to choose between hunger and education. Without access to even one square…

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