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Proud Of My Colour

Banjara to break the ‘fairness’ stereotype with its bold new campaign~A campaign against colour bias~The Indian obsession with fair skin dates back to several centuries. The innate implication was that if you have fair skin, you are somewhat superior to others. The quest for fair skin and the negative bias to dark skin happens right from birth and reaches its peak during the marriageable age. Girls are told…
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