- A refreshing new concept in Indian fashion retail, Saiesta.com with its own designers and manufacturers, is set to transform the women’s wear segment in India
Leading High End Garment Manufacturer Saivana Exports Ltd. ventures into Online Retail with Saiesta.com
A New Year Gift for India’s fashion conscious masses, Saiesta.com is India’s First Income Generating Portal
New Delhi, January, 2015: Saivana Exports Ltd, one of India’s most respected manufacturers and suppliers of garments and designer wear, has now ventured into online retail with Saiesta.com. Using company’s 20-year-old expertise in fashion industry, they aim to revolutionize the market of women’s wear in India.
Saivana Exports Ltd, an entrepreneurial venture that started from a car garage in 1994 and grew into one of the most reputed manufacturers in the global fashion industry, has 3 state of the art manufacturing facilities employing more than 700 people. A Rs. 102 crore worth entity that manufactures more than 350,000 garments annually, Saivana Exports has made its name over the years as a top quality manufacturers and exporter, working with some of the leading designers and fashion houses in Europe and America to produce high end ready to wear fashion apparels for women and children.
Saiesta.com, an avenue dedicated solely to women’s wear, is set to make available finest fashion wear to the people of India at a click of the mouse. A refreshing new concept in the field of Indian online fashion retail, Saiesta.com promises to revolutionize the way women’s wear is sold in urban India. It is the country’s first Income Generating Fashion Portal, which offers entrepreneurial opportunity to women while providing them a one-stop shop for clothes and accessories for multiple occasions.
What gives Saiesta its USP in a crowded retail sector is its fusion garments which come in an imaginative blend of western and Indian designs at much affordable prices. The brand has an in-house design team as well as a manufacturing unit that rolls out a new collection in every two weeks.
In an exclusive talk with Mr. Rajat Sikka, Founder of Saiesta.com & Managing Director of Saivana Exports Pvt. Ltd., he promises that this online retail venture is set to change the way fashion is perceived in India.
“We have two decades of experience in the industry of fashion garments and we know this space inside out. Today as more and more people in Metros as well as Tier II cities in India become Internet savvy, a lot of buying and selling is happening online. Saiesta.com aims to make some of the world’s best collection of women’s fashion wear available to women across the country. The collection we feature is unique as it caters to multiple tastes and preferences. Most of our designs are an interesting blend of Indian and European trends and are certain to appeal to a large number of women in India,” he says.
Saiesta.com is an extremely exciting venture for women who are looking for entrepreneurial opportunities. The portal offers an opportunity to women above 18 years of age to join them as sales associates and allows them to augment their income under it’s ‘earn while others shop’ model. By becoming privileged members of the site, these women entrepreneurs can earn commission on the purchases made by women referred by them.
Ms. Sonal Abrol, COO of Saiesta.com elaborates on how Saiesta.com is a one stop shop for women with vivid taste in fashion.
“Saiesta offers an amazingly versatile collection of fashion wear at affordable prices. Our collection is a complete package of traditional designs with a contemporary appeal. At Saiesta you can easily pick clothes for any occasion – ranging from casual day-wear to traditional, festive and party wear. To engage our audience furthermore, we also feature a fine range of jewelry that complements our designs. Our target customers are women in the age group of 20-45 years, who can also join us as our sales associate and earn while others are shopping.” she says.
Besides keeping up with latest trends and international fashion, the brand puts a lot of emphasis and invests heavily on advanced quality management. It features a wide collection of exquisite pret, evening wear, and fusion garments. Designs are a blend of western silhouettes with an essence of Indian embellishments.
The soul of the designs is truly Indian with a contemporary appeal. Depending on season to season, the brand works with all kinds of fabrics including fine cotton voile, cambric, chiffon, georgette, and various other blends.
Saiesta.com is the next step in the exciting journey of Saivana Exports Ltd. that is set to take India’s online fashion retail segment by storm.
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Preeti Rawat/ Priyanka Girdhar
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