Radhika MundraIndia is a diverse country full of people from all races and religions. With a population of over 135 crores, India is a talent mine waiting to be discovered. One such platform that gave talented people from all over India a chance to showcase the content they are capable to create is TikTok. TikTok has taken over the Internet in the short time that it has been in the digital space. Content creators from all corners of India and the world have found a place where they can display their skills, be it singing, dancing, acting or cooking! Professionals from all genres have made their debut on TikTok and have found a loyal following in a relatively short time by posting new TikTok videos on a regular basis.
TikTok, as a social media channel has grown exponentially and has helped bring up the people who made dedicated content for the platform. There are creators who joined TikTok with no fame and have earned the celebrity status through it. Mrunal Panchal, popularly known as Mrunu or the Gujju unicorn on social media as her fans lovingly call her has made a name for herself through this app. Mrunal creates a variety of content including makeup tutorials, travel vlogs, trending challenges, funny and motivational vines every now and then. Through the success she garnered from TikTok, she has collaborated with several big brands, featured in music videos and received awards for the same.
Moreover, people from remote corners of India have managed to rise to fame by displaying their creativity on this platform. Tiktok being a diversity-friendly platform has become a popular name all across India. Not only teenagers but plenty of middle-aged and elderly people find solace in creating content on this platform. It has become a source of daily entertainment for a large number of people in no time. Acid attack survivor Lakshmi Agarwal chose Tiktok to motivate people who have lost all hope in life.
Furthermore, many Bollywood celebrities including Shilpa Shetty Kundra, Neha Kakkar, Riteish Deshmukh and Madhuri Dixit Nene etc have joined TikTok. They have shared several funny and loving moments on Tiktok by themselves, and with their families. These celebrities share lip-syncing videos, dancing and acting videos of some famous Bollywood and Hollywood dialogues and the fans just can’t get enough of their talent. Their fans applaud their humorous content and have blessed them with their love on TikTok as well. When the audience finds their beloved stars on this app, it becomes an even more exciting prospect to share their own content on the same platform.
TikTok has become a fellowship that cannot be created easily. It has given a seamless platform to creators young and old to share their creativity and talent. The popularity of creators on TikTok has changed the way brands approach them and has provided them with a source of income, based entirely on their capability of engaging their audience. This platform has brought about a revolutionary change in the digital space and will continue to do so.
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